The Home Depot, radio’s third largest advertiser for 2020 is going full bore for spring planting, mulching and fix-ups. The home improvement retailer rose from No. 41 last week to No. 6 on the latest Media Monitors list with 40,707 spot incidences for the week of April 5-11. That’s nearly triple the 14,880 spot total of the previous week. Rival Lowe’s has yet to ramp up to this level of radio presence, clocking in at No. 47, followed by Menards at No. 73.
Meanwhile other home and commercial improvement services are taking to the airwaves to market their wares. CertaPro Painters aired 7,464 spots in the most recent monitored week and home furnishing retailer IKEA placed 9,079 spots to rank at No. 70.
Beyond Home Depot, the biggest mover on the latest spot tracker is National Highway Traffic Safety Administration, which drives into the top spot with 84,590 airings, up from No. 14 the week before. It displaces sister government agency Centers For Disease Control & Prevention which slips from No. 1 last week to third in the latest report.
Department stores are marketing their new spring lines of clothing, led by Macy’s at No. 13, Kohl’s at No. 42, and Walmart at No. 92.
With Americans out and about hunting for bargains, seven Fast Casual and Quick Serve Restaurants are using radio to lure hungry shoppers in to refuel. McDonald’s, as usual, is out front at No. 15, followed by Taco Bell at 17, Dairy Queen at No. 20, Wendy’s at 32, Dunkin at No. 79, Church’s Chicken at No. 82 and Chick-fil-A at No. 84.
For the week of April 5-11, 2021, the top ten on the Media Monitors tally are National Highway Traffic Safety Administration at 1, Indeed at 2, Centers For Disease Control & Prevention at 3, iHeartRadio at 4, Progressive at 5, The Home Depot at 6, “Operation Midnight Climax” podcast at 7, “Good Assassins Hunting The Butcher” podcast at 8, GEICO at 9 and Merrill at 10.