Spot Ten: Vicks Enjoys Second Week At No. 1; Prime Video Top Gainer.

Procter & Gamble’s Vicks and T-Mobile remained Nos. 1 and 2 for a second straight week on the Media Monitors Spot Ten list of top radio advertisers based on spot count.

The spot tallies for Vicks (57,417) and T-Mobile (53,469) were enough to hold off a major surge by Amazon.com’s Prime Video, which was the week’s biggest gainer, climbing from No. 18 all the way to No. 3 with a tally of 52,336 spots. Bank Of America and Progressive rounded out the top 5.

Along with Prime Video, Kohl’s was another top mover, rising from No. 12 to seventh.

For the week of Dec. 8-14, 2026, the top ten radio advertisers on the Media Monitors Spot Ten list include Vicks, T-Mobile, Prime Video, Bank Of America, Progressive, Upside, Kohl’s, Lenovo, Cricket and Downy.