Spot Ten: Progressive Tops Media Monitors List For Another Week.

Progressive spent a second consecutive week atop the Media Monitors list of top radio advertisers based on spot count, with the insurance provider’s total of 78,110 dominating the tallies of its fellow marketers.

Procter & Gamble’s Vicks (43,365) came in a distant second — unchanged from the prior week — with The Home Depot (42,741), eBay (40,150) and Zip Recruiter (38,663) rounding out the top five.

Lowe’s (37,527) was the week’s biggest gainer, leaping all the way to No. 6 from No. 29 in the prior week. Pfizer (31,551) also shot up the list, from No. 31 to No. 10.

For Jan. 13-19, 2025, the top advertisers by spot count on Media Monitors’ weekly list were Progressive, Vicks, The Home Depot, eBay, ZipRecruiter, Lowe’s, Upside, Babbel, Grainger and Pfizer.