Spot Ten: Progressive No. 1 For A Sixth Straight Week.

Progressive still reigns supreme atop the Media Monitors Spot Ten list of leading radio advertisers by spot count, with the insurer topping the overall rankings for the sixth week in a row.

It was a week with little dramatic movement overall. Seven of the top 10 advertisers were holdovers from the prior week, with Progressive posting a total play count of 60,967, up from 60,005 the previous week. The Wireless Carrier space remained competitive, with No. 2 AT&T Wireless (44,567) and No. 3 Verizon Wireless (39,554) trading places from the previous week.

Rocket Companies (27,492) was the week’s biggest gainer, rising from No. 16 to No. 10. Staples-Staples Connect (28,599) climbed from No. 13 to No. 8.

For the week of March 17-23, 2025, the top ten advertisers by spot count on Media Monitors’ Spot Ten list include Progressive, AT&T Wireless, Verizon Wireless, ZipRecruiter, Cricket, Morgan & Morgan, Discover, Staples-Staples Connect, T-Mobile and Rocket Companies.