Promotion for the iHeartMedia podcast “Let’s Start a Coup!” resulted in it breaking into the Top 10 among radio advertisers for the week of March 13-19. The podcast had 26,327 spots that ran on national radio, according to Media Monitors.
iHeartRadio remains the top advertiser, with 82,754 spots that aired during the week, followed by Progressive (47,369), and Upside (44,134).
Babbel (43,995) and ZipRecruiter (40,622) swap positions, coming in fourth and fifth among national advertisers overall.
Swiffer rises from eighth to sixth, with 32,737 commercials airing during the week. Indeed remains in seventh (32,356), followed by Mattress Firm (31,896), moving from ninth to eighth. Cricket drops from sixth to sixth to ninth, airing 31,292 commercials.
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