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Spoken Word Gradually Captures Greater Share of Audio Listening Time.


Almost half (46%) of the US population ages 13 and older listens to spoken word audio on a daily basis, whether that be News, Sports, Talk/Personalities, and/or Audiobooks, according to a recent study from NPR and Edison Research. Along with an increasing number of people listening to spoken word, it’s also taking up a greater share of the population’s audio listening time.


Read the full story at marketingcharts.com.

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