Spoken Word Gradually Captures Greater Share of Audio Listening Time.
- Inside Audio Marketing
- Dec 14, 2022
- 1 min read

Almost half (46%) of the US population ages 13 and older listens to spoken word audio on a daily basis, whether that be News, Sports, Talk/Personalities, and/or Audiobooks, according to a recent study from NPR and Edison Research. Along with an increasing number of people listening to spoken word, it’s also taking up a greater share of the population’s audio listening time.
Read the full story at marketingcharts.com.
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