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Smart Speaker Ownership Is Growing. What Does That Mean For Podcasters?

Nearly a quarter of smart speaker owners now say they listen to audio most often through a smart speaker, a 21% increase compared with a year ago as more people have bought a device. While smart speakers may not be the go-to for podcast listeners, the annual Smart Audio Report co-produced by Edison Research and NPR shows the COVID-19 lockdown is changing habits – and that could help lift podcast listening on smart speakers.

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