Though it’s only been on the market for a few weeks, Simply Spiked Lemonade has already sold over 6 million cans and earned a noteworthy portion of dollar share in the flavored malt beverage segment, according to IRI data cited by Molson Coors. So the company is rolling out a paid marketing campaign across audio, social, TV, digital, and out-of-home in select markets.
Read the full story at marketingdive.com.