Spanish Broadcasting System is the latest radio company to create a digital marketing agency with the upcoming launch of DigIdea, Digital Marketing Solutions.
DigIdea's full-service digital solutions will include search marketing, display, OTT/CTV, email, and social in addition to their Spanish-language portfolio of radio, TV, streaming audio, and programmatic platforms.
"SBS is beyond excited for the launch of DigIdea,” President/COO Albert Rodriguez said in a release. “As a valued media partner for advertisers of all levels and varied industries, SBS must remain progressive, with best-in-class digital marketing solutions."
DigIdea is slated to launch in October 2022 starting in Los Angeles, followed by New York, Puerto Rico, and Florida – locations where the company owns radio stations. The remaining markets are scheduled to launch in early 2023.
"The DigIdea initiative will provide expertly crafted and creative digital marketing solutions to ad agencies and clients seeking to reach the U.S. Hispanic consumer,” Chairman/CEO Raúl Alarcón added. “Our company's 40 years [of] experience in serving Latino audio fans gives us an enormous leg up in providing the necessary know-how, tools, and staff to guarantee effective and immediate results for our digital clients."
SBS joins several radio groups that now have separate digital marketing services divisions, including Salem Media Group’s Salem Surround, Connoisseur Media’s Ferocious Media, Hubbard’s 2060 Digital, and Townsquare Media’s Townsquare Interactive.