How much is Amazon willing to pay for a one-week exclusive window to Exactly Right Media’s My Favorite Murder podcast? Bloomberg reports the tech giant will pay more than $100 million to Exactly Right Media in exchange for the distribution and advertising sales duties to the company’s podcast portfolio, including the popular true crime series. Under the terms of the deal, the Karen Kilgariff and Georgia Hardstark-hosted My Favorite Murder episodes will be released one week early exclusively on the Amazon Music and Wondery apps before being widely available across all apps. In addition to its flagship podcast, the arrangement will also be in place for the other podcasts produced by Exactly Right Media, including The Murder Squad, This Podcast Will Kill You, and I Saw What You Did.
Amazon’s latest deal is now larger than the reported $60 million that Amazon paid last June for a similar exclusivity window for SmartLess, the podcast hosted by actors Jason Bateman, Will Arnett and Sean Hayes. It also tops the $100 million that Spotify is said to be paying for The Joe Rogan Experience, which is now only available on the Spotify app.
My Favorite Murder launched six years ago this month and it ranked No. 4 on Triton Digital’s ranking for most listened-to shows among the publishers it measured in December. Terms of the deal, including how long it will run, were not released. Exactly Right Media previously was distributed by Stitcher with ad sales handled by SXM Media.
Meantime, SiriusXM also reportedly signed a nine-figure deal in October when it inked a long-term agreement with Audiochuck, the Ashley Flowers-created podcast studio. Bloomberg says SiriusXM paid more than $100 million to give SXM Media exclusive rights to sell the ad inventory on shows like Crime Junkie, Anatomy of a Murder, and Park Predators. The agreement also gives SiriusXM-owned Stitcher distribution rights for all Audiochuck content. As part of the relationship, Audiochuck, SiriusXM, Pandora, and Stitcher plan to collaborate in the development of additional content accessible across multiple platforms.
The deal was a move away from AdLarge Media’s Cabana, which has handled ad sales for Audiochuck since April 2019. The two companies last renewed their deal in May 2020.
Comments