Here into the dog days of summer, there is remarkable consistency among radio’s top national advertisers. Progressive is once again perched at the top of the Media Monitors chart, based on spot volume, for the week of Aug. 1-7. It is followed by Indeed and Upside at Nos. 2 and 3, respectively. Those were also the top three radio accounts for the first six months of the year.
Free promos for iHeartRadio that aired across iHeartMedia’s 850 radio stations placed fourth while Swiffer, the line of cleaning products that Proctor & Gamble has turned up the juice on recently, spends a second consecutive week in the top five.
The remainder of the top 10 are all names well known to traffic managers and radio listeners: DuckDuckGo, the iHeartRadio Music Festival, ZipRecruiter, Grainger and Mattress Firm.
Lasik Plus, once only a sporadic user of radio, comes in at No. 17 on the list with 27,395 15-second spots for its laser eye surgery procedure across stations that include iHeart modern rock/alternative “DC101” WWDC Washington and “Alt 104.5” WRFF Philadelphia and AC WASH-FM Washington.
The National Highway Traffic Safety Administration flooded the airwaves with 22,662 30-second reminders to buckle up with the warning, “click-it or ticket” to rank No. 24. Likewise, the California Dept. Of Public Health ran 7,709 spots to place at No. 79.
Proctor & Gamble, radio’s largest parent advertiser of the year so far, ran ads for 11 different brands, including the aforementioned Swiffer followed by Mr. Clean, Crest, Charmin, Zevo, Bounty, Pepto-Bismol, Tide, Prilosec OTC and P&G-VOOST.
For the week of Aug. 1-7, 2022, the top ten on the Media Monitors tally are Progressive at 1, Indeed at 2, Upside at 3, iHeartRadio at 4, Swiffer at 5, DuckDuckGo at 6, iHeartRadio Music Festival at 7, ZipRecruiter at 8, Grainger at 9, and Mattress Firm at 10.
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