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RCS Worldwide Expands Radio Technology Platform.

RCS Worldwide will showcase a slate of new radio technology at IBC2026, led by RCSAI, an artificial intelligence-powered scheduling tool being introduced in SelectorCloud.


RCSAI is the first application of RCS Intelligence, the company’s new AI engine for its cloud platform. It allows programmers to use natural-language requests to complete tasks in SelectorCloud, reducing the need to navigate multiple screens and menus.


RCS says additional RCS Intelligence capabilities are in development and will be integrated across its product portfolio.


The company is also partnering with Triton Digital on new programmatic advertising integrations designed to help stations make more inventory available to automated buying platforms without changing existing workflows.


Another new offering, ZettaCloud Guest Management, lets broadcast guests join live shows through a secure link from a phone or computer. The cloud-based system requires no specialized hardware, codecs or phone systems.


RCS is also expanding its partnership with I Like Music, giving stations access to millions of licensed commercial and production tracks. Programmers can search, audition and download music directly into their catalogs, with content available for airplay in ZettaCloud within seconds.


“Broadcasters don’t need more disconnected systems,” said Susan Larkin, CEO and President of RCS Worldwide. “They need technology that works together and helps them run their business more effectively.”


Larkin said the company’s latest products are designed to help stations operate more efficiently, generate new revenue and adapt to changing business demands.


RCS Worldwide will exhibit he products and tools at the RAI Amsterdam Convention Centre on Sept. 11-14.

 
 
 

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