Radio Ads On Supermarket Trips Boosts Sales.


Ads heard in the car on the way to the supermarket have a significant effect on purchasing intentions according to new research by Shoppercentric for Radiocentre. Building Shelf Awareness considers how live radio reaches 38% of people travelling by car to buy groceries and explores the significant effect this can have on shoppers purchasing decisions once they are in the store.


Read the full story at radiotoday.co.uk.

0 views