Download data for three dozen podcasts published by the public media company PRX will now be available to ad buyers on Magellan AI’s podcast media planning platform. The data provides advertiser and ad agency partners with verified download metrics to aid in developing and executing podcast ad campaigns.
“Today’s audio media buyers are inundated with options,” said Harry Clark, Chief Revenue Officer of Market Enginuity, the team behind sponsorship sales for PRX. “Adding PRX’s portfolio to Magellan AI’s podcast media planning platform adds a layer of confidence for media planners and buyers who include our shows in their recommendations,” he said in the joint announcement.
The 36 shows distributed by PRX are among thousands of shows that are already providing data within the Magellan AI platform, including podcasts from NPR. Magellan AI Verified Downloads allows media planners to track show downloads, individual episode downloads, and unique listenership for participating podcasts. The beta was released in the fourth quarter, with plans to make it widely available in the first half of this year. The company says more than 60 ad agencies and brands are already relying on Magellan AI to find ad placements.
“We’re excited to add PRX as a partner in our Verified Downloads offering,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “Their shows are recognized beyond the podcasting industry and frequently feature many of the most ubiquitous advertisers.”
“At PRX, we aim to best serve our ambitious partners,” said Audrey Davidson, Senior Director of Revenue and Partnerships at PRX. “We’re excited for this opportunity to help us to expand promotional and revenue opportunities.”
PRX also distributes podcasts for publishers including TED, PBS, the Smithsonian, Futuro Media, GBH, and Religion of Sports, among others. Those podcasts will initially not be part of the Magellan AI integration.