Insurer Progressive — for the fourth consecutive week — took the top spot in Media Monitors’ weekly list of top radio advertisers by spot count.
The top three advertisers for the week of Oct. 14-20 were unchanged from the prior week. Behind Progressive (57,180) were Procter & Gamble’s Vicks (41,724) and The Home Depot (36,037).
The Las Culturistas Podcast was the week’s biggest gainer, jumping from No. 47 all the way to No. 6 on 30,677 spots. Macy’s, meanwhile, jumped from No. 20 to No. 5 with 31,757.
Advertisers have good reason to be optimistic — if not elated — about their sales prospects for the upcoming holiday season.
Deloitte’s 39th annual holiday survey finds U.S. respondents are planning to increase retail spending to $1,778 each in 2024, up 8% on a year-over-year basis, thanks to a sunnier economic outlook, perceived higher prices, and 17% more spending by those with incomes of $100,000 to $199,000.
Additionally, according to the Census Bureau, retail sales moved higher in September, and the National Retail Federation sees holiday spending growing a modest 2.5% to 3.5% vs. 2023, equating to another $979.5 billion to $989 billion in total holiday spending in November and December — vs. $955.6 billion a year ago.
For the week of Oct. 14-20, the top 10 advertisers based on play count on Media Monitors’ list include: Progressive, Vicks, The Home Depot, Discover, Macy’s, Last Culturistas Podcast, Allstate, ZipRecruiter, Indeed, and LifeLock.
Commentaires