Power of Urban Radio Forum Set For Oct. 20 In Washington, DC.

The 22nd annual Power of Urban Radio Forum (PURF) will be held on Oct. 20 at the MGM Hotel and Casino in Washington, DC, and will celebrate the 75th Anniversary of Black radio. Organizers say personalities from American Urban Radio Networks (AURN), iHeartMedia, Service Broadcasting, and Urban One will come together to engage in a historic discussion about the power of personalities and the power of urban radio.

Marc Pritchard, Chief Brand Officer at Procter & Gamble will deliver the keynote address at the event. Chief Investment Officers from media buying agencies dentsu, Group M, IPG/Magna Global, and Publicis Media will discuss each of their diversity, equity, and inclusion commitments. Senior multicultural marketing and media leaders at AARP, General Motors, Toyota, P&G, and the U.S. Army will discuss how they are utilizing Black-owned and Black-targeted media plus their plans for the future.

Kevin Jenkins, Executive VP of Sales for Service Broadcasting will serve as master of ceremonies. Co-Chairmen are Sean Plater, GM of WHUR Washington, DC; Ivy Savoy-Smith, Senior VP/Market Manager of Audacy, Washington, D.C.; and Jeff Wilson, Executive VP and Regional Manager of Urban One.

The event is produced by Kizart Media Partners (KMP), the National Association of Black Owned Broadcasters (NABOB) and the U.S. Black Chamber of Commerce.

"The 2022 Power of Urban Radio will focus on how corporate America and the global media agency have pivoted on the importance of investment in African American media,” Sherman Kizart, Founder and Managing Director of KMP said in a release. “This event is a must attend to engage these leaders personally around their corporate commitments today and each of their journeys.”

Registration information can be viewed HERE.

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