Podscribe Adds Broadcast Radio To Its Cross-Channel Measurement Platform.

Since it launched in 2017, Podscribe has been helping advertisers determine how well their podcast ads have been producing results. Now the company is turning its attention to broadcast radio for the first time, leveraging capabilities it has developed for podcasting to radio tracking.

Podscribe’s new Radio Airchecks will extend its live-read verification technology to broadcast radio to automatically detect and log radio ad placements directly within the Podscribe dashboard. It means that marketers and ad agencies will be able to view radio verification data alongside similar results for podcasts and social media within the same Podscribe dashboard.

The live-read monitoring of host-read ads could be expanded in the future. Podscribe says it is working with a radio monitoring company to potentially identify producer-read ads too, but it is not yet a part of Radio Airchecks. 

“Radio is an essential part of many media strategies, but verification has lagged behind,” CEO Pete Birsinger says. “With Radio Airchecks, advertisers finally get the transparency radio deserves.”

By giving ad buyers the same level of confidence in over-the-air radio buys as they do in digital and podcast campaigns, Podscribe believes the addition of the broadcast channel will not only give better reporting for clients, but also give them more accurate data on which to plan future media buys.

The effort is an extension of work that Podscribe first announced in October as part of a joint initiative with the Austin-based marketing agency Right Side Up. They announced an attribution tool called Enhanced Radio Attribution that integrates posting data from radio logs — essentially radio’s version of impression data — into Podscribe’s modeling engine to deliver real-time performance metrics. It gives Right Side Up clients market-level weekly attribution reporting, as well as the ability to assess the incremental impact of radio campaigns, and optimization tools. It also allows marketers to integrate radio campaign insights alongside podcast, streaming, and other digital data sources.

The addition of radio is part of a broader expansion plan that Podscribe is laying out for itself in the year ahead. It also expects to add data for CTV to the platform, with aim of tracking the interplay between all the different. “Even more innovation is the goal,” Birsinger says in a video detailing some of their plans.

Podscribe details an ambitious roadmap for 2026, building on what it calls a year of rapid innovation and platform expansion as advertisers demand more precise, cross-channel measurement across audio, video, and emerging formats.

In a new blog post outlining its vision, the attribution and analytics company says 2025 was defined by scale and execution, with more than 65 product updates shipped over the past year. Those releases were aimed at giving advertisers and publishers deeper insight into campaign performance while maintaining transparency and trust — priorities Podscribe says will remain central as it accelerates development in 2026.

Among the planned upgrades are expanded international device graphs designed to improve attribution and audience reach outside the U.S., along with smarter handling of cellular IP data to reduce reliance on modeled assumptions. Podscribe also plans more dynamic YouTube modeling, incorporating factors such as ad placement, ad format, and the geographic makeup of a channel’s audience — a nod to the growing importance of video podcasts and creator-led video inventory. Podscribe says all of its upcoming launches are guided by a broader mission to make media planning, activation, measurement, and optimization easier to execute at scale as audio and video buying grow more complex. 

In addition to the addition of radio data, one 2026 update rolling out immediately is Team Signup. It is a new way for large teams to quickly register a group of users across their company as long as everyone is using an approved email domain.