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Podimo Users Listened For 20 Hours A Month In 2023; New Feature Shows What Was Consumed.


Podimo, Europe's fastest growing podcast and audiobook subscription service, has added a new in-app feature that will allow uses to look back on their favorite podcasts and audiobooks of 2023. For devoted fans, the Reflect feature will include insights into how high they rank as a creator's top listeners of 2023. The most loyal users will also receive video messages from the relevant stars, which Podimo says is designed to encourage continued listening. 


To unlock Reflect, users need to have engaged with 15 hours of podcasts or audiobooks. Once eligible, they gain access to their detailed listening statistics. Reflect remains accessible until the end of January and is designed to be shared across social platforms or any messaging medium.


“Reflect stems from the resounding feedback we received after sharing end-of-year user stats through newsletters,” says Christina Urban, Podimo's Global Director of Lifecycle Marketing. "We recognized the eagerness shown by our community in sharing and celebrating their listening milestones so we wanted to create an intimate, bespoke experience that not only reflects back on their year, but brings listeners and creators closer together, a core value at Podimo." 


This year, Podimo says its users listened to 20 hours of spoken-word audio entertainment per month on average, consuming two to three shows each week. Audiences worldwide listened to content from a diverse range of content, with Personal Stories (84%), Health & Personal Development (43%), and True Crime (40%) emerging as the top three most listened to categories.


Among the findings in Podimo’s year-end review is that listening to content in the Erotica category went up during the summer in some markets. Germany showed their passion for Erotica, marking a staggering 120% growth from July to August, while Danish listeners cooled off from the summer heat by over 57% into the fall months. In the Nordics, one in four users that signed up to Podimo solely for podcasts went on to discover and enjoy audiobooks in the app, with the Netherlands, Spain and Germany not far behind, showing an interesting new trend forming around the “casual audiobook listener.”

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