PodcastOne Reports 218% Increase In Video Consumption.

In another data point highlighting the rise of video consumption of podcasts, PodcastOne says it had a 218% year-over-year increase in video views. The podcast network, whose shows are distributed across multiple video streaming services such as YouTube, Rumble, Substack, Spotify, TikTok and Apple+, said the triple-digit increase reflects its “acceleration and investment in diversifying its content offerings and expanding its audience reach.”

Against an evolving podcast landscape, PodcastOne says it has “strategically broadened” its video production capabilities and distribution for its podcast offerings, “enabling listeners the option to engage with content in a more dynamic and interactive way.” The company says this has helped bring “an explosive increase” in video consumption across both its owned channels and third-party platforms. Some of its most popular shows, including Bitch Bible, Fool Coverage, Pop Apologists, Some More News, The Adam Carolla Show and Your Welcome, have experienced double-digit percentage increases in video consumption during the past 12 months. 

“We are thrilled with the success of our video distribution strategy,” Kit Gray, President and Co-Founder of PodcastOne, said in a news release. “Podcasting is no longer just about audio, it’s about offering our audience a rich, immersive, and multi-channel experience. Expanding into video has allowed us to reach new viewers and unlock impactful opportunities for our advertising partners.”

Along with expanding the number of podcasts with video distribution, PodcastOne says it has deepened its partnerships with major video streaming platforms, making its content accessible across a wide range of devices and screens. It credits this multi-platform approach for fueling “a substantial increase in video consumption across diverse demographics, driving notable growth in both audience engagement and advertiser interest.” The company says it plans to support video distribution across its entire slate of produced programming by the end of this year.