From nationally-known shows like Joe Rogan and Ron Burgundy to niche programs catering to a specific audience, podcasts are officially a thing. As of fall 2019, 51% (144 million) of the US population had listened to a podcast, and 21% listened weekly. While podcasting has largely been a national play, it’s now reached the point where an increasing number of opportunities are becoming available to local advertisers.
Read the full story at dealermarketing.com.