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Podcasting Provides New Opportunities For Local Auto Dealers.

From nationally-known shows like Joe Rogan and Ron Burgundy to niche programs catering to a specific audience, podcasts are officially a thing. As of fall 2019, 51% (144 million) of the US population had listened to a podcast, and 21% listened weekly. While podcasting has largely been a national play, it’s now reached the point where an increasing number of opportunities are becoming available to local advertisers.

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