Podcasting Accounts For One In Ten Minutes Of Americans’ Audio Listening Time.

As the number of podcast listeners continues to climb, the place in their audio diet appears to be similar to that of earlier adopters. The latest Share of Ear data from Edison Research shows that among Americans age 13 and older, one in ten minutes spent listening to audio goes to podcasting, a share that has held stable during the past several years. The rolling average — which covers the third quarter of 2024 through the second quarter of 2025 — shows that YouTube has a slightly larger 14% share. But Edison notes that number covers only music-related content, not any podcast listening. And Edison data shows podcasting now has a bigger share than SiriusXM (7%), owned music (6%), audiobooks (3%), and TV music channels (2%).

The data also offers another reminder of radio’s resilience, even as streaming audio and podcasting continue to gain ground. Broadcast radio and its webcasts capture a third (34%) of time spent listening to audio sources, more than any other single audio platform. Edison data has consistently shown that AM/FM radio captures a significantly larger share of the audio pie when narrowing the focus to just ad-supported audio.

Streaming music services, which include the likes of Amazon Music, Apple Music, Pandora, Spotify, YouTube Music and others, ranks in second place at 23% in the latest Share of Ear update.

While radio remains the top audio choice, Edison notes that combining audio formats that are delivered via the Internet (music streaming, podcasts, YouTube for music and music videos, radio station streams or SiriusXM streams) totals well over 50% of all listening time.

“Audio is a dynamic space and Share of Ear has chronicled huge changes in audio consumption patterns over its eleven-year history,” Edison says. “New technology, devices and services have reshaped how Americans engage with audio.”