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Podcasters Reportedly Have More Influence on Listeners Than… Influencers.


Podcast listening continues to grow in the US, with this medium drawing a young, highly-educated, and affluent audience. It turns out that these audiences are highly engaged with podcasts and feel a strong connection with their favorite podcasters, according to a report [pdf] from Vox Media and Magna Global.


Read the full story at marketingcharts.com.

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