Podcast: What Should Your Brand Look (and Sound and Smell) Like?


In episode 3 of the 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” Kellogg professor Bobby Calder looks at how great brands define themselves, how stale brands revitalize themselves, and why you should use all your senses when creating a brand image.


Read the full story at insight.kellogg.northwestern.edu.

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