Podcast Strategy Needs To Shift Toward Programmatic, Audience-Based Advertising.

Next year, US podcast ad spend will pass the $2 billion mark, according to an IAB forecast. Programmatic podcast ad spend makes up just 8.3% of total podcast ad dollars. If podcast publishers want to catch up to the rest of the digital ad industry, they’ll need to provide programmatic ad solutions.

Read the full story at insiderintelligence.com.