Podcast Downloads Rebounded Last Week Following July Fourth Holiday.


Podcast downloads bounced back last week following the traditional July Fourth holiday listening blip. Podtrac reports among the publishers and shows it measures, downloads jumped ten percent week-to-week and shot up 74% versus a year ago.


What were summertime listeners tuning into? True Crime, according to the numbers. Podtrac says shows in that genre had a 17% week-to-week increase in downloads, the biggest rise of any category. Other genres that were up last week included Science (+13%), Sports (+12%), Comedy (+11%), Business (+11%), Society & Culture (+9%), News (+8%), Health and Fitness (+4%), and Arts (+1%). The History genre was flat week-to-week, while none of the big categories were down, according to Podtrac’s numbers.


Podtrac earlier reported that iHeartRadio was the top publisher in June among those it measures. It was followed by Wondery, NPR, the New York Times and NBC News. Overall, Podtrac says the average U.S. unique monthly audience for the top 20 publishers was up five percent in June compared to May. And in terms of downloads, Podtrac says global downloads for the top 20 publishers overall increased three percent month-over-month.


The New York Times-produced The Daily remained the most listened-to show in June among the publishers measured by Podtrac. Wondery’s Morbid: A True Crime Podcast was second, followed by The Daily Wire’s conservative talk The Ben Shapiro Show at third, NPR’s hourly five-minute podcast NPR News Now in fourth place and the public radio network’s morning news podcast Up First in fifth place.

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