Podcast Companies Are Betting on Advertising Technology to Boost Business.


Ad tech acquisitions are hot in the podcast industry, as some podcast companies look to expand their advertising options to include programmatic platforms. Automating the sales process for podcast ads is proving to be a helpful move for some, but direct sales of host-read ads remain essential in the industry, according to Morning Consult.


Read the full story at morningconsult.com.

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