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Pharmaceutical Advertising Grows, Digital Benefits Most.

The "US Healthcare Advertising Market Report by Product Type (Pharmaceuticals, Biopharmaceuticals, Vaccines, & Over-The-Counter Drugs) 2024-2032" shows the US healthcare advertising market size reached $23.5 billion in 2023. The market is projected to grow 4.14% per year to$33.8 billion by 2032. The growing online direct-to-consumer drug advertising, the augmenting demand to obtain certification and bid for relevant keywords among advertisers, and increased advertising expenditure from healthcare organizations are among the key factors driving the market growth.

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