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PetMed Express Is Planning To Increase Ad Spend This Year.

Winmo reports that during a recent earnings call, PetMed CEO Mendo Akdag stated that the company will be “more aggressive with advertising during the peak season when demand is strong.” Peak season, he said, starts in March. PetMed mainly targets millennials with a slight female skew. Most ad dollars have gone to digital display and national TV ads.

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