Patreon Launches Program To Help Creators Of Color Grow Their Business.


The membership platform Patreon is creating a new incubator designed to give podcasters and other creators of color access to capital and other resources to grow their businesses. Called Pull Up, it has been developed by some of the biggest creators of color driving culture today, including Issa Rae's Hoorae, Blair Imani, Amanda Seales' Smart Funny & Black, Durand Bernarr, Jade Novah, Nicole Cardoza, Tim Chantarungsu, and Tina Yu, among others.


Starting today, creators can visit pullup.patreon.com to learn more about the community and incubator and sign up to participate.


Any creator can join the Pull Up Community and gain access to the Pull Up Salon Series, which is a series of community events, panels, and workshops featuring industry-leading creators of color who share how to hone your creative, entrepreneurial, and community-building skills. Participants will also be invited to join the Pull Up community on a dedicated Discord server to connect and learn from their peers. Select Patreon creators will get the opportunity to apply to the incubator for funding.


"As a musician and creator of color, I know firsthand the challenges that many face when hustling to grow, perfect their craft and scale their businesses to be profitable," said Hewan Abebe, Head of Creator Initiatives for the Patreon Creator Success team. "It's these experiences that propelled me to develop Pull Up, and it is my hope that the program serves as a conduit for creators of color to retain ownership of their work, inspire community, and foster change to help generations coming up."


Next Wednesday (April 27, 8pm ET), Patreon will host Pull Up Late Night, a worldwide livestream for creators, by creators. The special launch event will feature D Smoke, Nicole Cardoza, and RT TV who will introduce the program, share their creative journeys and discuss what Pull Up means to them. Creators can register for the event HERE.

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