Out-of-Home Ad Spend Plummets in Q2 After Years of Growth.


The second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at home due to the coronavirus pandemic – revenues from OOH advertising plunged 45% year-over-year, per recent data from the Out of Home Advertising Association of America (OAAA).


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