OOH Advertising Growth Continued in Q3.

U.S. out-of-home (OOH) advertising spending is expected to grow at a compound annual growth rate (CAGR) of 2.2% from 2024 through 2029, according to a recent forecast. So far this year OOH ad spend growth has been outpacing that forecast rate, per the latest figures from the Out of Home Advertising Association of America (OAAA), which indicate that OOH ad spending grew by 3.2% during the third quarter of the year, following a 2.6% rise during the year’s first half.

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