One-Second Ad Wins Grand Prix For Audio At Cannes Lions.
- Inside Audio Marketing
- Jun 18
- 2 min read

The winners of the Cannes Lions 2025 awards for audio and radio advertising have been announced, with Budweiser picking up the Grand Prix for a one-second ad produced by Africa Creative DDB, São Paulo. Another in the campaign of one-second ads also picked up a Gold Cannes Lion. The spots featured only the first notes of the world’s most iconic songs, and fans were then challenged to guess the songs on social media.
“Budweiser’s ‘1 Second Ads’ campaign was exceptionally creative, insightful and fresh,” says Audio & Radio Jury President Xolisa Dyeshana, who is Chief Creative Officer at Joe Public for the Africa and Middle East. “It resonated with the brand, the medium, and most importantly, the target audience. It was an audio-first idea that couldn’t have been pulled off without the power of sound. The execution was flawless, and it achieved the ultimate goal of all communication: keeping people coming back for more.”
The Audio & Radio Lions, celebrating creativity that is wired for sound, received 714 entries, and 21 Lions were awarded, including three gold, eight silver, nine bronze and the Grand Prix. The two other Gold Lions went to a VML-produced ad for Oreo that created a language to describe how the cookies are stacked, and a Billboard magazine ad that featured the story of Saudi Arabian musician Etab produced by SRMG Labs.
“It’s always an exciting moment when we see the results of our Juries’ hard work in establishing the global creative benchmark,” said Lions CEO Simon Cook. “We’re seeing work that not only pushes creative boundaries but also demonstrates the tangible impact creativity can have on business and society. Thank you to all our Jurors for their commitment, time and expertise in selecting the ideas that truly move the industry forward.”
See all the Cannes Lions winners and nominated audio spots HERE.
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