NHTSA And Walgreens Are Radio’s Greatest Ad Gainers.


The biggest mover in the upper reaches of the latest weekly spot count chart is the National Highway Traffic Safety Administration, which lunges 84-2, second only to the ubiquitous Indeed employment services provider. The closest NHTSA came to that rank was the week of Dec. 27, 2021- Jan. 2, 2022, when it finished at No. 3. The government agency was radio’s 16th largest advertiser last year, based on spot volume.


The other big mover is Walgreens with a 51-8 jump. It’s Walgreens highest rank since the week of Oct. 21-27, 2019, when it finished at No. 3. However, the pharmacy chain finished in the top 10 as recently as February 2022. Rivals CVS and Rite Aid are nowhere to be found on the latest Media Monitors list. CVS hasn’t made the chart since the week of Sept. 20-26, 2021, and Rite Aid has been MIA since 2015. Walgreens ranked No. 55 among radio’s biggest advertisers of 2021 with nearly half a million spot occurrences.


After finishing 2021 as radio’s fifth largest advertiser, The Home Depot is missing from the latest Media Monitors compilation, It hasn’t appeared on the tally since the week of Feb 28-March 6 when it ranked No. 15. Rival Lowe’s has picked up the slack in the Home Centers and Hardware Stores category – it ranked fifth last week, up from No. 7 the week before.


DQ Dairy Queen enjoys a second week in the top 10, moving 9-6, for another finish atop the Fast Casual-Quick Service Restaurants category, outdistancing perennial leader McDonald’s, which is No. 19.


While not a paid commercial, NAB-produced PSAs opposing a performance royalty for radio aired more than 17,000 times last week to rank at No. 30 on the chart. The on-air campaign is intended to educate listeners on what NAB says would be the “significant harm” that such a fee would have on local stations. The campaign includes radio spots in both English and Spanish and digital creative calling on listeners to urge Congress to stand up for local radio by opposing legislation that would institute a performance fee.


For the week of April 4-10, 2022, the top 10 on the Media Monitors list are Indeed at 1, National Highway Traffic Safety Administration at 2, iHeartRadio at 3, Progressive at 4, Lowe’s at 5, DQ Dairy Queen at 6, AutoZone at 7, Walgreens at 8, GetUpside at 9 and Grainger at 10.

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