Digital art NFTs may not seem like an obvious leap from the screen to the headphones, but there is a growing number of podcasts being developed based on the digital content. The latest comes from the podcast studio QCode, which is working with illustrators Tomer and Asaf Hanuka. The creators behind the 7,401-piece NFT collection “Moodies by Hanuka” will transform their art into the science fiction podcast series The Mysterious Master M.
Tomer and Hanuka say they are “overjoyed” to bring The Mysterious Master M to the world of podcasting. “We’ve been humbled and inspired by the incredible reception to Moodies, a collection of stories meant to shift the way we talk about and allow ourselves to be comfortable with our thoughts, emotions, and feelings,” the artists said in a joint statement.
The Mysterious Master M follows an enigmatic man with extraordinary mental powers as he rises to fame in Edwardian London as a debunker of spiritualism, climbing the ranks of high society for a deadly secret purpose. The podcast’s creators say Master M’s abilities to capture the minds of his targets and manipulate the truth to reach his goals leaves a trail of thrilling destruction.
The cast is led by Friend (Homeland, Anatomy of a Scandal, Obi-Wan Kenobi). “This is a gripping story that shows how messy yet beautiful it is to be human, and I truly can’t wait to share it with all of you,” Friend said.
British playwright and screenwriter Mike Lesslie (The Hunger Games: The Ballad of Songbirds and Snakes) and his Storyteller Productions banner will produce the podcast with Laure Eve (Blackheart Knights) attached to write and executive produce. Tomer and Asaf Hanuka, Sammy Kattan, Automatik, and QCode will also serve as Executive Producers on the series.
“This series explores the complexities of human emotion and the power that comes with master manipulation,” said Lesslie. “Rupert Friend brings our supervillain’s journey to life with incredible gravity, nuance and charm”
The six-episode podcast series will debut in Spring 2023.
Tomer and Asaf Hanuka are the creators of Moodies by Hanuka, a 7,401-piece NFT collection that celebrates human emotional complexity. Moodies by Hanuka is the first ever Fine Art PFP (profile picture) and was the first ever “pay what you feel” emotional mint. During launch week, Moodies by Hanuka cracked the top 3 list on leading NFT marketplace OpenSea for all NFT collections across total volume traded.
Non-Fungible Tokens are digital assets that link ownership to unique physical or digital items, such as works of art, real estate, music or videos. They are considered modern-day collectibles. NFTs are built on blockchain technology similar to "fungible" tokens such as Bitcoin or Ethereum; however, each NFT is unique and can be a one-of-a-kind "edition" or part of a limited drop which can be used as a digital proof of ownership or "certificate of authenticity."
Podcasters are mining NFTs for ideas. In April, iHeartMedia announced it plans to build a slate of podcasts from NFTs. Its slate has been branded the Non-Fun Squad with a slate of shows expected to be released using NFT characters.
In July, Exile Content Studios said it had acquired a majority interest of the Lil’ Heroes NFT franchise, although it did not reveal whether podcasts were part of its development plans.
Seeing a growing marketplace to marry audio and NFTs, the search and discovery platform Audioburst has launched a new product that will allow listeners to find segments from within a podcast or radio program that they like and buy it as an NFT with the click of a button on the Audioburst Finder widget.