Nexstar Media Group’s cable news network NewsNation is branching into the audio business. Its NewsNation Audio Network offers ready-to-broadcast audio clips culled from its TV news programs for participating radio stations and audio platforms.
“The NewsNation Audio Network will offer an ongoing daily service of audio clips featuring coverage from its reporters and breaking news stories from across the nation and around the globe,” Nexstar said in a release.
Nextar Media Group’s sole radio station, talk WGN Chicago (720), has been collaborating with NewsNation since its 2020 launch, replacing its national news content from ABC Audio. Last October, WGN VP/GM Mary Sandberg Boyle acknowledged the partnership in accepting five 2023 Illinois Broadcasters Association Silver Dome Awards.
The audio pieces offered to radio will reflect the content of NewsNation, which is broader than the political focus of Fox News, MSNBC, and CNN, Nexstar President, Networks Sean Compton says.
“We're not all politics. We’re broader than that, given our reach of 200 TV stations, and 115 newsrooms across the country, in addition to our reporting, that NewsNation originates on a national level,” Compton tells Inside Radio. “It's a great service to have more content in the ‘real news’ sphere.”
The new service will offer approximately 70 audio clips a day to station partners in what Compton says is a cross-promotion arrangement.
Last May, longtime WINS New York anchor Lee Harris joined NewsNation as Director of Integrated Operations. Harris helped build out the new audio offering.