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New York Times Is Testing New Shorter-Length Daily News Podcast.


The New York Times has been the top-ranked show on Podtrac’s monthly listings of the most listened-to shows its measures for more than two years. But The Daily’s 20 to 30-minute length may be off-putting to some podcast listeners, so Axios scoops that the Times will debut a shorter-length daily news podcast later this year. Called The Headlines, the show is reportedly currently being beta-tested in the newspaper’s beta invite-only audio app.


According to a job posting for the executive producer role on the new podcast, the Times says it is “building on the success of The Daily with a new daily news program” explaining the show “leans into the distinct advantage of the Times’ newsroom: journalists who span the globe, have unmatched expertise and can help listeners understand the world.” The New York Times announced in January that it had hired seven veterans from Gimlet, NPR, CNN, the Washington Post and the Los Angeles Times for its audio team.


The Times is playing catchup with the Washington Post as it moves to launch a second daily news podcast. The Post launched The 7 podcast in November as a five-minute companion to the Post’s afternoon news podcast Post Reports to reach younger news consumers.

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