New Content, Programmatic Ad Sales Fuel Audioboom’s Q2 Revenue.

Audioboom solidified its status as a profitable company during the second quarter. Revenue grew 5% during the quarter vs. a year earlier, but its gross profit jumped 35% as it benefited from the addition of new shows and gains made by its programmatic platform Showcase. CEO Stuart Last calls the quarter a “fantastic achievement” by the Audioboom team. “A very positive second quarter reflects the continued improvements we have made across the business,” he says in the quarterly update.

Audioboom reports total second quarter revenue of $17.8 million, up $800,000 from a year earlier. That allowed it to post a $4 million gross profit, up $1 million from what it banked last year. The result was Q2 adjusted earnings of $1.2 million.

The company’s profitability has been given a boost by Showcase, as the programmatic ad marketplace allows Audioboom to achieve higher margins on sales. It says Showcase revenue climbed 16% year-to-year during the quarter. Showcase has also benefited from a new partnership with Gumball to bring Adaptive Ads — a scalable AI-driven advertising product — to Showcase, expanding monetization options for creators utilizing the global advertising marketplace.

Last says the focus on “higher quality, higher margin income” has also been given a boost by the expansion of the Audioboom Creator Network, with average monthly distribution in Q2 of 100 million downloads and views. That is up 5% year-on-year. The growth is driven in parts by several recently inked new tier one content partnerships, with shows including Something Was Wrong, Undisclosed, The Al Franken Podcast, What They Don’t Tell You and On the Case with Paula Zahn. Audioboom says the new additions are expected to contribute more than 4 million downloads and YouTube views per month to the Audioboom Creator Network.

Looking ahead to the second half, Audioboom says it has over $5 million more on the books for 2025 ad sales than it did at this point a year ago. The company has added more than $4 million of ad sales to its books since April. That brings its current sales pacing to more than $70 million in revenue for 2025.

“The second half of 2025 is primed for further growth as new podcasts join Audioboom, knowing we are leaders in delivering maximum value for their work,” Last says. “The advertising market remains stable despite global economic uncertainties, and with our highest demand season on the horizon I am excited about delivering Audioboom’s strongest-ever year.”

Shares of Audioboom, which are traded on the London Stock Exchange, were up 2% on Tuesday following release of the quarterly earnings results.