Netflix May Be Eying A Bigger Piece Of The Podcast Market.
The Netflix versus Amazon Prime Video versus Apple TV+ faceoff may not be the only content area the three companies compete in. Netflix is reportedly considering following Apple and Amazon deeper into podcasting. In a survey to Netflix users, the company asked several questions about podcasting. One user to get the survey was Protocol reporter Biz Carson, who broke the story about what it is calling N-Plus.
"N-Plus is a future online space where you can learn more about the Netflix shows you love and anything related to them," the survey said.
Netflix is playing down the idea of adding podcasts, at least for the moment. A rep told Protocol that it regularly surveys its users about various ideas.
While podcasts may not be imminent for Netflix, the company has been embracing audio more in recent months. As Podcast News Daily reported in December, the streamer’s new Android app includes an audio-only feature for users who want to listen to a show like “Stranger Things” or “Narcos.” The audio feature had earlier been found tucked inside the Android app code by XDA Developers which revealed the feature in October.
Netflix is no stranger to the world of podcasting. Led by Platform Lead Rae Vaotta, Netflix currently produces nine shows including Because I Watched, Call Sheet, and You Can’t Make This Up. To date the podcasts have had 4.2 million downloads according to the company.
“Netflix Podcasts explore the world of Netflix through audio. We go behind the scenes of series and films, dig deeper with your favorite stars, and explore the most exciting projects on the platform,” the company’s website says. “We also develop in-world content and other supplemental audio programs to help fans discover new favorites and learn more about the shows and films they already love.”