MRC Reaccreditation For Nielsen TV Services To Come ‘Soon,’ According To One Wall Street Source.


Following the Media Rating Council's suspension of accreditation for Nielsen’s TV measurement services, its announcement of an audit in March, plus recent monitoring of eight Nielsen PPM radio markets, a top Wall Street analyst told investors the MRC will not only reaccredit Nielsen's TV ratings service “soon” but will also fast-track its new digital ratings methodology with a reaccreditation vote within the next several weeks.

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