More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads.

More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a personalized ad, so it’s no wonder that brands and advertisers want to make the most of this marketing strategy.

Read the full story at marketingcharts.com.