More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads.


More and more consumers want personalization from their ads, particularly Millennials. Per new data from Innovid, some 40% of consumers have made a purchase in 2020 as a direct result of a personalized ad, so it’s no wonder that brands and advertisers want to make the most of this marketing strategy.


Read the full story at marketingcharts.com.

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