Monster Energy Powers ‘The Rush’ Podcast With NFL All-Pro Maxx Crosby.

Monster Energy has become the official energy drink sponsor of NFL star Maxx Crosby’s The Rush podcast as part of a deal that will make the All-Pro defensive end for the Las Vegas Raiders a brand ambassador. As part of the deal, The Rush will feature Monster branding across 40 episodes, including three custom segments.

Monster says the collaboration allows it to tap into Crosby’s “multifaceted influence” — from on-field to digital content and grassroots engagement. “Maxx Crosby embodies everything Monster stands for — power, passion and pushing limits,” said CEO Dan McHugh.

In addition to the podcast content, Crosby will also represent Monster as a brand ambassador through social media activations, personal appearances and exclusive content as part of the arrangement. The partnership will also include Monster’s participation in the annual Sack Summit, a fan-focused event hosted by Crosby that highlights elite pass rushers, showcasing the brand’s deep connection to performance and grit.

“I’ve been a Monster fan for years –– it helps keep me energized daily and love the legendary Claw,” Crosby said in the announcement. “Can’t wait to get to work with them.”

Crosby is one of the most dominant pass rushers in the NFL. With four Pro Bowl selections and 59.5 sacks in his six seasons, Crosby ranks third in franchise history and is currently tied for fifth in the NFL for total sacks since entering the league in 2019.

“His energy on the field is unmatched, and his presence off the field is just as inspiring. We’re excited to welcome him to the Monster family and look forward to creating game-changing moments together,” said McHugh.