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MediaCo Radio Delivers Double-Digit Audience Surge Across Major Markets.

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MediaCo is reporting record-setting momentum across its radio division, with double-digit audience gains powering what the company calls one of the strongest stretches in its recent history.


Across New York, Los Angeles, Riverside, Dallas, and Houston, MediaCo’s radio properties grew +21% in adults 25–54 total-day listening, putting the group among the fastest-rising audio portfolios in major markets and in the demos advertisers value most. Executives say the results reflect both programming investment and the company’s focus on high-engagement, multicultural audiences.


“These results reinforce the strength of our strategy and the cultural relevance of our brands,” said Brian Fisher, Chief Revenue Officer of MediaCo. “Our growth across TV and radio demonstrates our commitment to delivering premium content, elevating community voices, and providing advertisers with unmatched impact across platforms. The strength of our linear business has become the launchpad for our digital platforms, allowing us to reach an unparalleled level of scale and influence.”


On the television side, MediaCo’s EstrellaTV network is also delivering a breakout season. EstrellaTV ranks No. 1 among all broadcast TV networks in prime-time growth for adults 18–49, posting a 65% year-over-year increase — the biggest gain of any English- or Spanish-language broadcaster. The company says the performance cements EstrellaTV as one of the fastest-rising national networks this season.


MediaCo sourced data from Nielsen National TV View Program Report and Nielsen Tapscan for the ratings increases.

 
 
 

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