MediaCo Posts Double-Digit Listening Gains in New York, Los Angeles, and Dallas.

MediaCo reported strong year-end audience growth across its radio portfolio, citing gains in key markets that the company said reinforced its position as one of the fastest-growing audio companies in the U.S. The company attributed the growth to increased listening and expanded reach across its stations.

According to a company news release, year-over-year performance among Adults 25-54 showed robust improvement, with particularly strong results during weekday prime listening hours. The company said the gains highlighted the continued strength of its culturally focused brands and its local-first programming strategy.

In New York City, MediaCo reported an 18.3% increase in average quarter-hour listening and a 9.9% increase in share, driven by renewed weekday performance at rhythmic CHR “Hot 97” WQHT and steady results from urban AC WBLS (107.5) in New York.

In Los Angeles, the company posted a 25% gain in AQH listening and a 38.2% rise in cumulative audience, which it attributed to continued growth at “Que Buena Los Angeles” (KBUE/KBUA/KEBN). Dallas stations recorded a 31.1% increase in AQH listening and a 15% rise in cumulative audience, led by Spanish Regional Mexican “La Raza 93.7” KNOR and Spanish AC “Luna 98.3” KBOC.

MediaCo also reported gains among Adults 18-49, with growth led by “Hot 97,” “Que Buena Los Angeles,” Spanish Regional Mexican “Que Buena 96.1” KRQB Riverside-San Bernardino, CA, and Spanish Regional Mexican “La Raza 98.5” KTJM. The company said the results demonstrated its ability to engage younger, culturally connected listeners and deliver meaningful audience engagement across younger demographics.

Individual station performance showed notable increases, including a 40.6% rise in AQH listening and a 30.6% increase in share among Adults 18-49 at “Hot 97” New York, along with a 54.3% share increase among Persons 25-54. “Que Buena” posted a 25% gain in AQH listening and a 17.3% increase in share among Persons 25–54, supported by strong weekday listening, while KNOR in Dallas recorded a 45% hike in AQH listening and a 21.9% gain in share among Persons 25–54, driven by increased weekday usage.

“These results validate what advertisers are seeing firsthand: our brands are growing, our audiences are deeply engaged, and our connection to culture is translating directly into scale and impact,” Danny Lowry, SVP, Audio Sales at MediaCo, says in the release. “Across markets, we’re delivering both reach and relevance at a time when that combination matters more than ever.”

The company said the ratings growth also positions MediaCo for the launch of Sigma Audio Networks, a new national multicultural audio platform intended to extend the company’s local market strength to national advertisers.

“This is a pivotal moment for MediaCo,” said Brian Fisher, Chief Revenue Officer of MediaCo. “Our audience momentum, combined with our national footprint and growing share, created the perfect foundation to launch Sigma — bringing advertisers a modern, scalable audio solution rooted in culture, authenticity, and measurable impact.”

MediaCo said the year-end results reflected sustained momentum across its audio portfolio and provided a foundation for continued growth in 2026 as the company expands its reach, deepens audience engagement, and scales its presence in multicultural audio.