top of page

MediaCo Boosts Revenue, Accelerates National Radio Strategy.

MediaCo Holding reported higher revenue and expanded radio operations in its financial results for the fourth quarter and full year 2025, with gains tied in part to growth in its audio business.


The company, whose radio properties include “Hot 97” WQHT in New York and “Que Buena Los Angeles” (KBUE/KBUA/KEBN), said full-year net revenue rose to $133.3 million, up 40% from the previous year, driven largely by assets acquired in its April 2024 purchase of Estrella Media and a surge in digital income.


MediaCo posted a net loss of $66.2 million for the year, compared with a $1.3 million loss a year earlier, citing non-cash items including impairment charges tied to its audio division, such as radio-related goodwill and FCC licenses.


Adjusted EBITDA reached $7.3 million, an improvement of $8.9 million from the prior year, which the company attributed to higher revenue and operational efficiencies.


“In our first full calendar year of operation, we achieved substantial gains across every facet of our plan, reflecting disciplined execution and a relentless focus on growth, as we build on our leadership position in serving multicultural audiences at the national and local level,” Albert Rodriguez, MediaCo CEO and President, said in a news release. “Our progress is reflected in the addition of $38 million of incremental revenue since we brought Estrella Media’s operations under the MediaCo umbrella in 2024. Our momentum is further evidenced by the 18% year-over-year gain in our fourth quarter revenues, with digital revenue representing over 50% of our top-line results, ranking among the best in the industry.”


Rodriguez said the company is building a modern, cross-platform, multicultural media ecosystem designed for scale, one that spans radio, TV, digital and FAST platforms, with precision targeting and measurable results for our partners.


“Going forward, we remain in growth mode as we capitalize on our platform expansion and ratings gains to attract a greater share of advertising dollars,” Rodriguez said. “At the same time, we are focused on continuing to streamline our operations and drive efficiencies, as we build on the $8.9 million improvement in adjusted EBITDA we achieved during the past two years. Targeting a multicultural population of 150 million nationwide, we believe we are well positioned on all fronts to pursue our vision and deliver further gains in the year ahead.”


MediaCo highlighted strong performance in its radio segment, reporting year-end audience growth across its station portfolio. The company said listening increased in key markets, with gains among adults ages 25 to 54 and particularly strong performance during weekday prime listening hours.


Earlier this year the company launched Sigma Audio Networks, a national radio and digital audio network aimed at reaching multicultural audiences through combined programming and advertising distribution.


The company said its continued investment in radio programming, national audio distribution and local market expansion positions its audio division as a key driver of future growth. At “Hot 97,” the new morning program “Hot 97 Mornings with Mero,” hosted by The Kid Mero, made its debut in January. MediaCo also expanded its nationally syndicated Spanish-language radio programming. The Don Cheto Network added a new affiliate station in Phoenix in late 2025, extending its reach into one of the country’s fastest-growing Latino markets.

 
 
 

Comments


bottom of page