Media Monitors: Lowe’s, Home Depot Spot Counts Climb Again.

After a week of relatively low spot counts for Lowe’s and Home Depot, the two titans of home improvement zoomed back toward the top in the latest weekly list of top radio advertisers from Media Monitors.

Lowe’s, with 50,360 spots for the week of Nov. 4-10, 2024, rose from No. 12 to No. 2; and The Home Depot (40,805) advanced from No. 11 to No. 3. The week’s biggest gainer, however, was the online language-learning platform Babbel, which jumped from No. 21 to No. 9 on the strength of 29,048 spots.

Insurer Progressive maintained its frequent place atop the list with 59,608 plays.

For the week of Nov. 4-10, 2024, the top 10 companies on Media Monitors’ weekly list of top radio advertisers are: Progressive, Lowe’s, The Home Depot, Vicks, eBay, ZipRecruiter, AutoZone, Allstate, Babbel and Indeed.