McDonald's Moves U.S. Media Buying/Planning to Starcom.


Mediapost reports that McDonald’s has appointed Publicis Groupe media agency Starcom to be its lead national media agency for the U.S. business. Omnicom's OMD, the incumbent on the assignment, will continue to support McDonald’s USA locally and in sone international markets via existing relationships.


Read the full story at mediapost.com.

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