Mastercard's CMO On Sustaining Brand-Building — Including Sonic Marketing — Amid Coronavirus.

Mastercard entered 2020 with big plans for its sonic branding, an experiment in audio marketing that rolled out last February. Then, the coronavirus hit the U.S., leading to mass retail closures and the cancellation of major industry events. As the pandemic disrupted marketing operations, Mastercard pivoted to new methods of customer engagement while still looking to put assets like its sonic brand at the forefront.

(MarketingDive.com)

0 views