Marisa Thalberg is an executive with a remarkably varied background: She worked in the beauty business at Estee Lauder before switching to fast food, where she helped Taco Bell achieve record sales. She’s currently in the home-improvement space as EVP and Chief Brand & Marketing Officer at Lowe’s. On the latest episode of the podcast “Math & Magic: Stories from the Frontiers of Marketing,” hosted by iHeartMedia Chairman and CEO Bob Pittman, Thalberg reveals her secret sauce: creativity.