Hair color company Madison Reed has seen a sharp uptick in demand during COVID-19 as people don’t want to go out to buy dye and can’t visit salons to have colorists do the work.Madison Reed handles its marketing in-house and began to do more outreach during the pandemic. The company has always done a lot of Facebook and Instagram ads, radio and podcast spots, and direct mail. “I have become an expert at how to record a radio spot in my house under a blanket,” says Madison Reed Founder And CEO Amy Errett.
Details at adage.com.