Longtime Honolulu Morning Personality Larry Price Dies.

Larry Price, the longtime morning personality at iHeartMedia's adult contemporary KSSK (92.3) in Honolulu and former University of Hawaii head football coach, died Friday, according to his family. He was 91. Alongside Michael W. Perry, he helped define morning radio in Hawaii with the “Perry & Price” show.

Perry said, “For 33 years… it was an honor to be beside the most intelligent, hilarious, fearless, outspoken, thoughtful, generous, motivational man I ever met. God created Larry Price and broke the mold.”

iHeartMedia Market President Scott Hogle called Price “a friend to so many” whose “legacy will live on for generations,” while Jamie Hyatt, Senior Vice President of Programming, Honolulu, said he entertained generations of Hawaii listeners for decades and “will forever be a part of our KSSK heritage.”

HawaiiNewsNow.com called the “Perry & Price” radio show an institution for local listeners, who tuned in for commentary, news, and contemporary music. They also hosted a popular Saturday breakfast show that drew packed rooms of diners eager to see, and interact with, the duo.

“We did all kinds of things. We had April Fool’s stunts that probably should have gotten us fired, but didn’t. Radio was a little different back then, and we just had a lot of fun,” Perry said.

Price retired from radio in 2016 after more than three decades at No. 1 in the market.

He had a career that stretched beyond broadcasting, combining academics, athletics, and media. He earned a Ph.D. from the University of Southern California and completed postdoctoral work at Stanford University before serving as an assistant professor at Chaminade University of Honolulu. Earlier in life, he was a standout athlete, including time as a heavyweight boxing champion in the Army and training in multiple martial arts disciplines. From 1974—76, Price served as head coach of the Hawaii Rainbow Warriors football.

Price’s impact extended into local television, where he helped expand statewide coverage of high school sports. He was inducted into the Hawaii Sports Hall of Fame in 2022, one of numerous honors recognizing a career that reached beyond broadcasting into education and community service.